Revolutionizing the trends!
Yesterday I wanted to buy a casual T-shirt that I can wear at home and went to the usual brand Jockey (yes, am guilty for not promoting local). I was shown various colors but what stood out was prominently 3 colors - green (fluorescent you can say), yellow (desert sun as they promote it) and orange rust (or saffron to be precise as per Indian context). I had a green so did not want to repeat it, so I choose orange. Due to obvious reasons(COVID-19) trial of the T-shirt was not allowed in the shop, so I came back to home for trial. On wearing it did I realize that the how localized Jockey has been in terms of color....saffron has been a traditional Hindu color. Saffron is now being promoted as color of 'Hindutva', thou I don't want to politicize my blog on the color context. Ha ha, haven't we seen sufficient color controversies in the world lately? From the promotions of the brand point of view, Jockey has hit the bull's eyes. It has loc...