Dangal - Marketing lessons to learn from it
What makes a movie great? Is it the story, drama, direction, good acting or the message? Imagine all these combined together in a decent drama with a pinch of comedy added to it, to make it a perfect recipe for movie buffs. That is 'Dangal' for you. Nitesh Tiwari has directed a good drama with an excellent sense of humor in the first half and then depicting the reality of Indian Sports issues in the second half. Bollywood movie goers have got a good dose of sport based inspirational movies in the year 2016 - with Sultan and Dangal based on wrestling, MS Dhoni and Azhar based on cricket, Saala Khadoos on boxing. Dangal is based on the true story of Mahavir Singh Phogat, a former wrestler who had a dream of getting India a medal. Isn't it every sportsperson's dream to win a medal for the nation? Aamir Khan playing the coach and father's role as Mahavir Phogat has done a wonderful job. As the story pro...