Dangal - Marketing lessons to learn from it
What makes a movie great? Is it the story, drama, direction, good acting or the message? Imagine all these combined together in a decent drama with a pinch of comedy added to it, to make it a perfect recipe for movie buffs. That is 'Dangal' for you. Nitesh Tiwari has directed a good drama with an excellent sense of humor in the first half and then depicting the reality of Indian Sports issues in the second half. Bollywood movie goers have got a good dose of sport based inspirational movies in the year 2016 - with Sultan and Dangal based on wrestling, MS Dhoni and Azhar based on cricket, Saala Khadoos on boxing.
Dangal is based on the true story of Mahavir Singh Phogat, a former wrestler who had a dream of getting India a medal. Isn't it every sportsperson's dream to win a medal for the nation? Aamir Khan playing the coach and father's role as Mahavir Phogat has done a wonderful job. As the story progresses, he sees the opportunity in his girls to make his dream come true. In times when in villages you are ridiculed of not having a baby boy, imagine training your girls to become wrestlers. Some of these social issues are portrayed very beautifully in the movie with a sense of humor.
Let me stick to the lessons of marketing strategy that can be learnt in the movie:
a) Mahavir saw the opportunity in Geeta and Babita Phogat when they could hit guys who teased them. He clearly saw that wrestling is in their blood.
Lesson - Be open minded to look for opportunities to fulfill your dreams and seize them.
b) Mahavir convincing the chicken vendor to sell chicken for Rs 25 which would cost Rs 100. His negotiation skills are shown and portrayed wonderfully when he promised the chicken seller a future prospect of this deal in his village.
Lesson - Negotiation skills with firm belief in the mind on the future prospects can convince potential customers.
c) Chicken vendor who used Geeta Phogat's brand name to expand his customer base. As Geeta succeeded in every game the vendor's business grew. She inspired more village girls to take up wrestling and in turn helped the Chicken vendor.
Lesson - Brand ambassadors help your business grow faster especially when you have a correlation between the product and the ambassador.
d) Mahavir made quite a few sacrifices to achieve his dream like moving to Patiala to train his daughters. His belief in his daughters and the way he convinced the National Sports Academy head to not give up on his daughters shows his extraordinary leadership skills.
Lesson - Never give up on your dreams and always chase them to closure if you believe in it. Many a time your conviction is all that is this needed to make others align it to your dream.
e) The movie depicts the difference in the coaching styles between Mahavir and P R Sondhi. Art of reading your opponent, techniques used on the 'Aakhaada' (or wrestling arena), quick learning of your mistakes, believing in your own style of doing things, acknowledging your strength when you know it is better than your opponent are few good leadership skills depicted well.
Lesson - Believe in your strengths and stick to it in spite of your opponent's counter moves.
Let us address the real issues that are in the Indian sports federation and the loopholes we have. Too much politics in the sports academy is spoiling the talent growth. What is really needed today is a good process model to correct this based on transparency. Hope over a period of time these will be addressed for betterment of the sport and India will win more medals internationally.
Dangal is based on the true story of Mahavir Singh Phogat, a former wrestler who had a dream of getting India a medal. Isn't it every sportsperson's dream to win a medal for the nation? Aamir Khan playing the coach and father's role as Mahavir Phogat has done a wonderful job. As the story progresses, he sees the opportunity in his girls to make his dream come true. In times when in villages you are ridiculed of not having a baby boy, imagine training your girls to become wrestlers. Some of these social issues are portrayed very beautifully in the movie with a sense of humor.
Let me stick to the lessons of marketing strategy that can be learnt in the movie:
a) Mahavir saw the opportunity in Geeta and Babita Phogat when they could hit guys who teased them. He clearly saw that wrestling is in their blood.
Lesson - Be open minded to look for opportunities to fulfill your dreams and seize them.
b) Mahavir convincing the chicken vendor to sell chicken for Rs 25 which would cost Rs 100. His negotiation skills are shown and portrayed wonderfully when he promised the chicken seller a future prospect of this deal in his village.
Lesson - Negotiation skills with firm belief in the mind on the future prospects can convince potential customers.
c) Chicken vendor who used Geeta Phogat's brand name to expand his customer base. As Geeta succeeded in every game the vendor's business grew. She inspired more village girls to take up wrestling and in turn helped the Chicken vendor.
Lesson - Brand ambassadors help your business grow faster especially when you have a correlation between the product and the ambassador.
d) Mahavir made quite a few sacrifices to achieve his dream like moving to Patiala to train his daughters. His belief in his daughters and the way he convinced the National Sports Academy head to not give up on his daughters shows his extraordinary leadership skills.
Lesson - Never give up on your dreams and always chase them to closure if you believe in it. Many a time your conviction is all that is this needed to make others align it to your dream.
e) The movie depicts the difference in the coaching styles between Mahavir and P R Sondhi. Art of reading your opponent, techniques used on the 'Aakhaada' (or wrestling arena), quick learning of your mistakes, believing in your own style of doing things, acknowledging your strength when you know it is better than your opponent are few good leadership skills depicted well.
Lesson - Believe in your strengths and stick to it in spite of your opponent's counter moves.
Let us address the real issues that are in the Indian sports federation and the loopholes we have. Too much politics in the sports academy is spoiling the talent growth. What is really needed today is a good process model to correct this based on transparency. Hope over a period of time these will be addressed for betterment of the sport and India will win more medals internationally.
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