Understanding 'Why'!
You might have heard of Simon Sinek, one of the best motivational speakers in this world. This blog is dedicated to his topic 'Start with Why' . Please watch this before we proceed. As Simon explains the concept of Golden Circle, the inspired organisations and inspired leaders are the ones who travel from the inner most circle of Why to the outer most circle of What unlike the rest. I hope that makes a huge difference. Photo Courtesy - Babak Mohammadi's Linkedin article (Internet) Yes it is true that the question of 'Why' is at most importance and we need to address the purpose first. An analogy to the spiritual world - Intent behind every work matters and if it is good you are bound to achieve success in it. In the corporate world, understanding the purpose behind the customer's need is your first step. Marketing a product also starts with the addressing the either customer...