Misleading advertisements in newspaper!
Today's TOI has the below advertisement of 'The Economic Times' (ET as short name) and how well the ET is far from the combined other financial papers. They claim that the ET readership is about 77% higher than the combined readership of 'Mint + Business Standards(BS) + Hindu Business Line(HBL)'. First let us understand the difference between readership vs circulation in newspaper. A newspaper's circulation is simply the number of newspapers that are in circulation on an every day basis. While the newspaper readership is the number of people who read it. Readership is typically 2.5 times the circulation as on an average 2.5 people read the same newspaper. For instance if 1 lakh newspapers are circulated in a day then the readership is typically 2.5 lakhs. Courtesy - TOI Now coming back to the advertisement above, ET claims that they have 1,109 readers daily while Mint+BS+HBL combined readers are around 626. Ok, t...