Blog me...curiosity redefined

     I have always been fascinated with advertising...especially the ones that are humorous, creative ones which touches my heart. Yeah in India, sentiments & emotions matter. Isn't that an easy way to conquer the Indian hearts easily and increase your market share? Imagine the perfect ad being cooked up with the exact dose of sensuality in it. How about a topping of humor and a pinch of creativity to make it a perfect recipe that you can savor? Isn't your dish a great one to serve now?     One common myth has been to loop in celebrities as the main actors in the ads. It does has its own advantage with the usual fan base enjoying to watch their celebs acting on the screen. But how much does it really add value? Does the content matter or the actors in the ad? I would go with content. I believe the last option and an easiest one for a marketer is to involve the celebs. Virat Kohli, Alia Bhatt, Ranveer Singh, Amitabh Bachan, MS Dhoni are few popular celebs a...

     In India they say Cricket is a religion and not just a game. We Indians love this religion. To the extent that we call Sachin Tendulkar as God. Yes being so emotional in nature, we have our own ways to express our love. At times we take it to the extreme level, for instance the temple being built on MS Dhoni . With all due respect to Mahendra Singh Dhoni who has been the one of the great captains Indian Cricket has ever seen, building a temple might be a bit extreme. But don't forget that is what India is all about. Pure passion at play.       When I was young I got this fever called 'cricket' from my uncle who used to be crazy about it. Believe me his craze for the game just rubbed off on all of us. Legends like Sunil Gavaskar, Kapil Dev, Lala Amarnath, Gundappa Vishwanath were being praised for their cricketing styles. I used to watch the India vs Pakistan matches sitting along side my family. West Indies were being feared a lot in those days for t...