Ads sell!!!
I have always been fascinated with advertising...especially the ones that are humorous, creative ones which touches my heart. Yeah in India, sentiments & emotions matter. Isn't that an easy way to conquer the Indian hearts easily and increase your market share? Imagine the perfect ad being cooked up with the exact dose of sensuality in it. How about a topping of humor and a pinch of creativity to make it a perfect recipe that you can savor? Isn't your dish a great one to serve now?
One common myth has been to loop in celebrities as the main actors in the ads. It does has its own advantage with the usual fan base enjoying to watch their celebs acting on the screen. But how much does it really add value? Does the content matter or the actors in the ad? I would go with content. I believe the last option and an easiest one for a marketer is to involve the celebs. Virat Kohli, Alia Bhatt, Ranveer Singh, Amitabh Bachan, MS Dhoni are few popular celebs and ad creators are pretty sure they get value for the money from their inclusion. Just thinking out loud, is it really how the brand value of your product is perceived by consumers?
Just few minutes back I saw the ad about Make my Trip with Alia Bhat, Diana Penty and Ranveer Singh in it. It has all the elements that today's generation need. Wittiness being the ad's foundation, it does showcase how women are having upper hand over men today. What else do you crave for? Anybody (especially the younger generation) can easily put themselves in these character. Step one achieved...you have won the heart of the consumer (younger generations for sure). Alia, Diana and Ranveer being the favs of the younger generation has just added the icing on the cake.
To me step two is when these consumers whose hearts have been won are driven to buy the product. That calls for the sync between hearts and mind. What percentage of people do really get influenced in order to buy the product (or avail the service)? Interestingly intrinsic motivation is what the driving factor here. For me the easy part was getting the consumer attention in step one and difficult part is how successful it is to make them take the next step. How motivated are they to go for it? The current need, want, desire of the consumer and the intensity of it matters.
Assuming certain percentage of the consumers bought the product or availed the service based on the perception the ad had created, the reach of consumer base spreads now. Quality of the product/service matters for this reach. Your consumers can either break or make your brand image thru word of mouth or even more thru social media messages. With all this said and done, the price and the value perceived by the consumer matters. If the value he gets seems more for the money paid compared to your competitors, you as a marketer has won the game.
What drives the consumer to purchase the product after watching the ad is a real enigma the marketers are trying to decipher. At least in the Indian context it is the Indian sentiments and values highlighted for sure. Mrs. Funnybones would agree for sure that humor is the best ingredient to make your ad tasty. Fortunately we got to see some of it in pixels.
Dedicate to add those ad lovers....marketing rocks!!!
One common myth has been to loop in celebrities as the main actors in the ads. It does has its own advantage with the usual fan base enjoying to watch their celebs acting on the screen. But how much does it really add value? Does the content matter or the actors in the ad? I would go with content. I believe the last option and an easiest one for a marketer is to involve the celebs. Virat Kohli, Alia Bhatt, Ranveer Singh, Amitabh Bachan, MS Dhoni are few popular celebs and ad creators are pretty sure they get value for the money from their inclusion. Just thinking out loud, is it really how the brand value of your product is perceived by consumers?
Just few minutes back I saw the ad about Make my Trip with Alia Bhat, Diana Penty and Ranveer Singh in it. It has all the elements that today's generation need. Wittiness being the ad's foundation, it does showcase how women are having upper hand over men today. What else do you crave for? Anybody (especially the younger generation) can easily put themselves in these character. Step one achieved...you have won the heart of the consumer (younger generations for sure). Alia, Diana and Ranveer being the favs of the younger generation has just added the icing on the cake.
To me step two is when these consumers whose hearts have been won are driven to buy the product. That calls for the sync between hearts and mind. What percentage of people do really get influenced in order to buy the product (or avail the service)? Interestingly intrinsic motivation is what the driving factor here. For me the easy part was getting the consumer attention in step one and difficult part is how successful it is to make them take the next step. How motivated are they to go for it? The current need, want, desire of the consumer and the intensity of it matters.
Assuming certain percentage of the consumers bought the product or availed the service based on the perception the ad had created, the reach of consumer base spreads now. Quality of the product/service matters for this reach. Your consumers can either break or make your brand image thru word of mouth or even more thru social media messages. With all this said and done, the price and the value perceived by the consumer matters. If the value he gets seems more for the money paid compared to your competitors, you as a marketer has won the game.
What drives the consumer to purchase the product after watching the ad is a real enigma the marketers are trying to decipher. At least in the Indian context it is the Indian sentiments and values highlighted for sure. Mrs. Funnybones would agree for sure that humor is the best ingredient to make your ad tasty. Fortunately we got to see some of it in pixels.
Dedicate to add those ad lovers....marketing rocks!!!
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