99% giving...nah!
Hmmm...you heard it right! It is 99% giving. What makes you think I left the 1%? Do you think I missed the 1% on purpose? Is it the same logic of marketer's funda of selling a product at 99.9 rupees instead of the round figure 100 rupees? Nah...you may be able to fool the consumers using your marketing logic of not using 0 as suffix or rather the number of digits you use, but in the world of giving - no, you cannot. Give it 100% always. Why do you need to give it 100%? You might say my intent is good (almost 99%) and I have a doubt whether I get back my returns of what I gave (1%). You lost the move! Never think of returns when you give, that is the true good intent. That is why give 100%. I don't like marketing for just one reason. You need to lie and be unethical about how you sell. Oh, may be that is two reasons. Selling is about building the perception of an orange in mind of consumer when you are...