Paradigm shift in the business needed!
Adam Smith was a popular economist whom most of you would have heard of. His famous book 'The wealth of nations' (1776) is a renowned on how nations can build wealth (mercantilism), what government can help nations build wealth thru free market economy. I believe his ideas are even today implemented by corporate to create wealth and by Governments to implement policies to make a economy free-market based. But little did all of us knew that this method of creating wealth only had an adverse impact on our natural resources.
Few of us knew his book 'Theory of Moral Sentiments' (1759) was more apt to sustain the natural resources...in short doing business morally rather than keeping wealth as the primary motive. If only this theory had popularized over the principles dictated in Wealth of nations. I personally believe in the next decade, we will see this change happening across the organisations, Governments and Society. If you ask me the reason for this belief, its simply because the time has come for it. We are living in a world where the resources are short of supply and we need to preserve it, not because we want to, but have to. If not, our next generations will be deprived of some basic natural beauties that we enjoy.
A short video on 'Economics of Happiness' on uplift.tv gave a good message on it. The message was 'The future will less oil would be preferable to the present with lots of oil.'. Imagine if our great grandchildren ask us 'why does 1 liter of water costs $50, when you enjoyed it for free during your days'? Do we need them to carry recyclable cylinders that convert the polluted air to oxygen? Oil, coal are few resources that are depleting in supply and with population raising the demand for these are not going to be less. The double whammy is about to hit us sooner or later.
Sustainability is the answer to the organisations, society, Governments and even every human on this planet to keep the ecology in check. Planet Earth is asking for an end to the Human dominance. Isn't it for us to learn or at least realize this now?
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A short video on 'Economics of Happiness' on uplift.tv gave a good message on it. The message was 'The future will less oil would be preferable to the present with lots of oil.'. Imagine if our great grandchildren ask us 'why does 1 liter of water costs $50, when you enjoyed it for free during your days'? Do we need them to carry recyclable cylinders that convert the polluted air to oxygen? Oil, coal are few resources that are depleting in supply and with population raising the demand for these are not going to be less. The double whammy is about to hit us sooner or later.
Sustainability is the answer to the organisations, society, Governments and even every human on this planet to keep the ecology in check. Planet Earth is asking for an end to the Human dominance. Isn't it for us to learn or at least realize this now?
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