Buck that sells for a duck!!!
Creative ads make money...especially when you know how to make it a lasting impression on your brand. One such example is AFLAC (American Family Life Assurance Company) an insurance company in USA and Japan that made news with their duck ads. A simple ad with a duck which speaks made their sales double in 3 years during the early 2000s.
A pug dog named 'Cheeka' created the same buzz in 2003 in India with Vodafone (Hutch those days) 'You and I' campaign. Isn't it a wonder how animals can impact our brand names and increase sales? Do you know how to capitalize on its popularity?
After the popularity spread in the US and Japan with the Aflac duck ad, the people were asking for more thru duck dolls, cancer campaign etc. No wonder the pug dog ad was popular but it could have been a real worth if they made it ever lasting to their fan base. This is where Airtel won even thou there was no animal in it. What went wrong for Vodafone is their service started deteriorating while Airtel complimented their ads with superior service. Airtel's reach in between the cities and towns were great too adding more value to its customer till Jio came into picture.
Isn't it great to see how a faithful dog or a reliable duck made money and increased brand awareness to these companies?
Isn't there an animal in all of us that relates to the nature more? :)
A pug dog named 'Cheeka' created the same buzz in 2003 in India with Vodafone (Hutch those days) 'You and I' campaign. Isn't it a wonder how animals can impact our brand names and increase sales? Do you know how to capitalize on its popularity?
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| Photo Courtesy - Internet |
After the popularity spread in the US and Japan with the Aflac duck ad, the people were asking for more thru duck dolls, cancer campaign etc. No wonder the pug dog ad was popular but it could have been a real worth if they made it ever lasting to their fan base. This is where Airtel won even thou there was no animal in it. What went wrong for Vodafone is their service started deteriorating while Airtel complimented their ads with superior service. Airtel's reach in between the cities and towns were great too adding more value to its customer till Jio came into picture.
Isn't it great to see how a faithful dog or a reliable duck made money and increased brand awareness to these companies?
Isn't there an animal in all of us that relates to the nature more? :)
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