Blog me...curiosity redefined

     I have always been fascinated with advertising...especially the ones that are humorous, creative ones which touches my heart. Yeah in India, sentiments & emotions matter. Isn't that an easy way to conquer the Indian hearts easily and increase your market share? Imagine the perfect ad being cooked up with the exact dose of sensuality in it. How about a topping of humor and a pinch of creativity to make it a perfect recipe that you can savor? Isn't your dish a great one to serve now?     One common myth has been to loop in celebrities as the main actors in the ads. It does has its own advantage with the usual fan base enjoying to watch their celebs acting on the screen. But how much does it really add value? Does the content matter or the actors in the ad? I would go with content. I believe the last option and an easiest one for a marketer is to involve the celebs. Virat Kohli, Alia Bhatt, Ranveer Singh, Amitabh Bachan, MS Dhoni are few popular celebs a...

   To globalize or to be more protective is the dilemma that most Governments have in today's world. It surely is visible by the latest immigration rules laid out by Donald Trump, the US president. The latest to follow the trend has been Australian PM Malcolm Turnbull. In the recent past, Brexit is another example for this. Certainly this is not leading to the one globalised world that economists fancy.     That leaves me with the question - why are these governments from developed nations showing protectionism over globalisation? In my view two things matter for these Governments - their culture and future growth, apart from the short term goal of showcasing good job growth internally. Obvious reason is they respect their nation and want to maintain certain quality in their standard of living and perceive that immigrants can cause real threat to their culture. The other possible reason is to attract the best of the brains (read talents) from across the world and n...

Devops  at a glance        A continuous software delivery approach based on lean and agile principles involving a collaborated effort of business users, development teams, operations teams and quality assurance teams to deliver the product or service in a continuous manner in order to help business gain market quickly. To summarize Devops is a business-driven software delivery approach built on the belief that better communication and increased collaboration between development and IT operations team leads to improved performance and faster delivery in a continuous way.       Agile principles and lean practices are the foundation of Devops approach. True Devops approach would involve the participation from development, operations, QA team as well as from business executives, partners, suppliers etc.       Jenkins is the most popular Devops solution used for both continuous integration (CI) and contin...

   I love movies...any language would do for that matter. That's true...any language as long as it has a good message. I have been fascinated by Korean movies and Chinese movies lately. Hollywood movies are supposed to the sweet dish in your plate. Bollywood has the masala to make your plate spicy. I have heard Nigerian movies are good too, honestly never tried one.    I started watching Hollywood movies to learn how to speak American accent of English. Later learnt how to speak British English too. Imagine movies taught me how to speak....not bad right. Truly speaking I started it only to learn the accent of English but it has taught me more than just the accent.    With the circle of friends I had who all loved to watch movies, I learnt the culture of America, England....some of China, South Korea too. Crime thrillers being my favourite genre, I would love to watch the sports drama for inspiration any day.    James bond movies are a fascinat...

      I have always been fascinated with the concept of higher purpose of Human existence. Is it to Immortality or Reproduction? As shown in the movie which I love ' Lucy ', we humans merely exists today. Even our ancestors (Indians, Egyptians, Romans) had discovered more purpose to Human life than what we see today.       Charles Darwin who was once called fool for his 'Theory of Evolution' has probably given more to us than you can even think of. Humans are still evolving making us one of the most primitive existence in this world. We take pleasure in the money we earn, knowledge we gain, love we give & take......such an immaturity to understand that time is the true valued possession we have. Hmmm....interesting to say am still trying to gain more time here. As we consider the true value that Human beings are passing on over the time are the knowledge and the learnings. Is it?      Indian scriptures have more answer to this limitati...

Hey guys, A small effort to create a video presentation and believe me it was my first. https://app.biteable.com/watch/blog-me-1316810/ Any suggestions... Looking forward to your comments on this. Rajath

      Justice. Do you quantify the settlement of a justice in terms of money or as an apology from the culprit for the loss he has made to the victim? To add to this, imagine if the victim's loss is his health or even worse the life of someone in his family. Can you replace the loss of a life lost with money? Companies are here to make money or profits understood. The real question is at what cost - environment surrounding you is being polluted. Is that the gift we are giving our next generation?Would you be happy to settle for some money if the polluted water causes death in your family?       The 1998 hollywood movie 'A Civil Action' is based on all these ethical issues. Be it environmental issues or ethical dilemma in the workplace or for that matter the change needed in the judicial system. After all does money compensate for all your loss? Isn't there any higher cause than the money?  It leads to numerous questions and probably even more challen...