Blog me...curiosity redefined

    Creative ads make money...especially when you know how to make it a lasting impression on your brand. One such example is AFLAC (American Family Life Assurance Company) an insurance company in USA and Japan that made news with their duck ads . A simple ad with a duck which speaks made their sales double in 3 years during the early 2000s.     A pug dog named 'Cheeka' created the same buzz in 2003 in India with Vodafone (Hutch those days) 'You and I' campaign. Isn't it a wonder how animals can impact our brand names and increase sales? Do you know how to capitalize on its popularity? Photo Courtesy - Internet     After the popularity spread in the US and Japan with the Aflac duck ad, the people were asking for more thru duck dolls, cancer campaign etc. No wonder the pug dog ad was popular but it could have been a real worth if they made it ever lasting to their fan base. This is where Airtel won even thou there was no animal in it. What went wron...

      In Business, profit making is given so much of importance that the impacts to the environment is hardly being considered. You might argue that isn't value creation and capture another critical factor for sustaining in longer terms. Yes I wouldn't deny the fact that value creation is given its due but profit making is still the primary objective.        Now shifting the focus towards companies like Walmart who are known for its low cost leadership strategy, they are even notoriously known for killing the kirana stores (or popularly known as mom-and-pop store) in their neighborhood. They are predators in their own way who kill the competition just by sheer dominance. My concern here is definitely what will happen to the ecosystem as a whole if such monopoly continues.      Let us correlate to this to Charles Darwin's "Theory of Natural Selection" (5 points -  competition, adaption, variation, overproduction, speciation) led ...

          Again am stressing the point Man is known for creative destructive nature. We are creating the digitalised world with social media, mobile, cloud, analytics (SMAC) technology that is predicted to be equal to the physical economy by 2025, referring to Brian Arthur's article ' The Second economy '. No wonder this second economy will create a progressive path for few with lesser jobs for the majority, the bigger impact is the divide. Arthur in his article talks about producing wealth with uneven wealth distribution. If this is bound to be true, the world is staged for the next war - Rich vs Poor.             If I imagine the digital economy to prosper in the next decade to its full potential, the economic impacts would be a greater divide between the rich and poor. The most unfortunate thing about this being the economic progress without jobs. I am sure, many countries including India have already started see this kind of ...

  Curiosity drove me to see what BAU acronym stands for. I knew one of those popular meaning 'Business As Usual' in IT context or project management context. To my surprise, I got 20 different definitions for it. Courtesy - https://www.abbreviations.com/BAU Term Definition BAU Bacou U S A, Inc. Business  »  NYSE Symbols BAU Bauru, Sao Paulo, Brazil Regional  »  Airport Codes BAU Bags Are Us Business  »  Companies & Firms BAU Behavioral Analysis Unit Governmental  »  FBI Files BAU Bangladesh Agricultural University Miscellaneous  »  Farming & Agriculture BAU Bad Apple Unicorn Miscellaneous  »  Unclassified BAU Balqa Applied University Academic & Science  »  Universities BAU beacon artist union Commun...

   Just yesterday I wanted to change the title of my blog posts. That is when I started googling for some interesting titles. Here are few I created myself before finalizing on 'Blog me...curiosity redefined'. Chasing Leaf Reflection of Grace Inspirational Mountains Four circles Wishful tornado Provoking thoughts Curiosity redefined Living water and sand Creative attitudes Canvas of thinking Picture thyself Broken beautifully Let me know if you liked any of these...

Photo Courtesy - Internet     

      Imagine you are the Steve Jobs in your company. What would your next innovative idea be? How would you implement it? Write to me on this.        Let me imagine myself the same too and below snippet comes with that preset mind. Relax your body and mind with deep breaths for atleast 5 mins. Close your eyes and imagine a large TV Screen. Put these steps on the TV screen with you as the main actor. Try to put in as much details as possible. See every detail on the screen with you and your network in it. Step 1 - I am good at process implementation and I am looking for the opportunities to eliminate/reduce waste using Lean principles sitting at my office desk. Step 2 - I am capturing the operational efficiency this process improvement brought it before and after. Step 3 - I am highlighting the same with top management and required stakeholder with the proof of concept I just achieved.  Step 4 - I am taking their buy-in to implement ...