Interesting enough, Pepsi did a survey and found out that Women don't enjoy chips/nachos when it makes sound as well as when the fingers get dirty with cheese. What does Dorito do? They come up with their own version of nachos for females. Do you consider this a well customized product? A niche market yet to be conquered? Or bringing in the differentiation to increase your customer base? To me the answer is 'yes' to all the above.
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| Photo Courtesy - Internet |
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| Photo Courtesy - Internet |
It is probably the first of its kind that I see a gender based niche market created in the food products group. We have already seen the hair-oil, beauty creams, shaving razors being craved out and made a separate product for each gender but I have not yet seen one for a food product. Isn't it an interesting move from Doritos? We need to see how well the consumers receive this new idea and encourage it.
Indeed a new market lies to be captured if we are looking at gender specific food products. Let us wait and see if this conquest is bound to happen sooner or later.
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