Evolution of the Service industry...in the making

I just got an email which just astonished me...we all know about Raymond Suiting’s. If you have not, it is one of the most popular fabric manufacture, suit makers and fashion designer in India since 1925. Well, the email was about Raymond suiting’s which has been popular in India since 1930s has brought tailoring services to your doorstep.

I still remember the good old days of my father and grandfather when Raymond used to be the preferred Suiting’s and Shirting’s maker for any big occasions. Be it a marriage or house warming ceremony, Raymond was the first thought which used to strike in our minds. Even today I would still consider it among the top brands for stitched suits. No wonder it was ranked 23rd most trusted brand of India in 2014.

What really shocks me was the step that big brands like Raymond are taking to move towards the Customer satisfaction? Yes they want to bring the service to the doorstep of the customer to save his time, energy and this bold step is a revolution in the making. Don't you agree?

It is quiet common to see the retail industry at your doorstep already. Flipkart, Amazon and Snapdeal (the three main competitors in India today) have made it possible for all FMCG products to be at your door. My point again is products at your doorstep have become quite common already and the Services being offered at your doorstep in the next big thing.

This might just be the baby steps for the new evolving service industry that can be expected in the future. Imagine your car, furniture, computers, mobiles being serviced (washed, repaired or whatever) at your home for no extra cost. Wouldn't that be fascinating? This might be a near future thing.

How about bringing the sumptuous lunch buffet from Taj with an experience of a theatrical (Cinepolis) show right in your home? What am taking here is bring the entertainment industry experience at your home. Even for that matter you can look at spa or saloon experience also brought to your doorstep. Just a future thought, I know it might sound crazy can you even bring the doctors to home for service.

Bottom line is that the service industry is going thru turmoil with steps you can't imagine today. I can't wait to see what happens if the Artificial Intelligence (AI), Virtual Reality (VR) and Augmented Reality (AR) can be add to this ever changing service industry to make it a perfect experience for the end customer.

Future will answer what innovation is brought home....what's say?