'Be U' - Bengaluru Logo

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       What is the significance of a logo?

        Does a city need a logo?

        Is it just to create a brand name?

        Whom are we competing with?

        I am sure you would have a number of other questions. The answer is simple. It is a marketing strategy. As any company would like to create a brand for itself, what is wrong in creating a brand for our city. Bengaluru has taken the first step towards this. Not that Bengaluru needed to emphasize its brand thru a logo. To me Bengaluru had created a brand for itself.  Needless to say the logo just added more value to its brand name. For those of you who are yet to see the logo, here it is

Photo Courtesy 
https://www.thenewsminute.com/article/be-you-namma-bengaluru-gets-its-own-logo-reflective-its-open-culture-73665
The creators of this logo - Rushi Patel and M VenkateswaraRao has ensured that the design is in line with its cosmopolitan culture. We in Bangalore have always accepted the people as they are.
                    Just 'be u'.  Proud to be a Bangalorean or Bengalurean.

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